NRT Unveils New Look

Optical sorting specialist releases new logos for NRT and In-Flight Sorting brands

Nashville, TN – May 16, 2013 – Optical sorting equipment provider NRT has released new corporate brand imaging, including new logos for the NRT and In-Flight Sorting brands.

The updated look reflects the growth and modernization of the company. NRT has pioneered many technologies that are widely used throughout the world, and holds more than 30 patents. Quality of technology, manufacturing excellence and first-class customer service have been ever-present at NRT’s Nashville headquarters, but according to NRT’s President Matthias Erdmannsdoerfer, the company’s outdated image no longer represented the company’s identity.

“NRT has been a technology leader and provider of best-in-class solutions for a number of industries,” Erdmannsdoerfer remarked. “We have been well known and very successful in secondary plastics processing, but haven’t made enough of an effort to market our technology elsewhere. NRT has some real advantages when it comes to optical sorting solutions, and we plan to let the world know about it. This is a big step in that direction, and we’re all very excited about our new, modern look.”

NRT was acquired by Eugene, Oregon-based BHS in 2012, which uses NRT’s optical solutions in the company’s turnkey material recovery facilities. “NRT houses some of the brightest minds in the industry, and the equipment backs that up,” said BHS CEO Steve Miller. “It’s a cutting-edge, innovative company with a storied tradition and a bright future, and this new brand image reflects that.”

NRT’s NIR, Color, Metal-Sensing and X-Ray technologies, among others, are used in a number of industries and applications, including MRF, Plastics Recycling, RDF, Biomass and Mineral, E-Waste and Diagnostics.

About NRT

NRT is a recognized leader in automated industrial inspection systems, materials handling, and process control, particularly in processing of materials for recycling. NRT was founded in 1981 as a developer, manufacturer and installer of high performance systems in the field of on-line industrial inspection and material separation.  The company’s equipment utilizes NIR, Color RGB Line-Scan, X-ray, and electromagnetic sensing technologies, among others. In 2012, NRT was acquired by Eugene, Oregon based BHS. NRT values technology innovation, quality of manufacturing and a strong commitment to customer support. For more information, visit www.nrtsorters.com